Demand Generation Services

SHORT OVERVIEW

Lead generation is the modern approach to building a valid and predictable revenue-relevant sales pipeline. To understand customer needs, we initiate in-depth dialogues in order to create, identify and qualify potential new customers and their requirements to match our client’s services, products or solutions. Innotec’s “Lead Generation” enables you to invest in a proven, measurable and purposeful marketing and sales campaign.

BENEFITS OF DEMAND GENERATION

Create awareness for your brand(s), products and/or services in your target audience

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Reduce time to market and scale end-customer face time thanks to integrated processes with marketing and sales

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Generate valid sales potential in accordance with 20% B.A.N.T. criteria

SERVICES OF DEMAND GENERATION

Demand Generation - Profiling

Profiling

Do you really know and understand who your next potential, ideal, new customer is? Are you aware of the specific requirements demanded by your potential target accounts? innotec’s service portfolio component “Profiling” will enable you to apply this effective building block to gather all the information needed for further marketing and sales activities: see more

• Establish your portfolio and validate your potential target group
• Generate the relevant decision-making contact persons in the buying centres and the influencing instances
• Create transparency and planning status about projects announced or planned by your target customers

Demand Generation - Lead Generation

Lead Generation

Lead generation is the modern approach to building a valid and predictable sales pipeline. To understand customer needs, we initiate in-depth dialogues in order to create, identify and qualify potential new customers and their requirements to match our client’s services, products or solutions. Innotec’s “Lead Generation” enables you to invest in a proven, measurable and purposeful marketing and sales campaign. We will help you to: see more

• Create awareness for your brand(s), products and/or services in your target audience
• Generate valid sales potential (in accordance with 20% B.A.N.T. criteria)
• Reduce time to market and scale end-customer face time thanks to integrated processes with marketing and sales

Demand Generation - Digital Demand Generation

Digital Demand Generation

DDG is to understand more than just a methodology or tactics to convey clear-minded messages and information. In accordance with 20% B.A.N.T. criteria. related to your portfolio, it concerns targeting the right personnel level of key decision makers by using the possibilities of digital communication media and social networks.
By applying these measures, innotec can help you reach new markets in a short timeframe, promote new product features, build consumer buzz and re-engage existing customers. What makes “Demand Generation” different? see more

A commitment to long-term customer relationships.

The core task is to create content for digital/social media so as to drive traffic to target accounts of every size and persons from any industry, thus increasing traffic to your website and landing pages. This will result in a conversion of prospective buyers to leads and opportunities.

Demand Generation - Target Audience Research

Target Audience Research

Who is the right person for you? Is it the CMO, CIO, CFO? Having a deep understanding of which persons are the right theme-based decision makers within your target audience is decisive in determining the subsequent marketing and sales activities.
Having a deep understanding of the right decision maker network is crucial to driving more sales and, in addition, to adopting or improving your services and products. see more

innotec’s “Target Audience Research” activities will assist you in determining the details of the core requirements and expectations of the buying centres.

Screen and profile your potential new customers and ensure an individual approach for each customer and product/service.

OK, so defining your target audience is important. But how? Contact us, we have the know-how!